Clubs recieve Triple Play Grant to Help Club Members Improve Their Health and Wellness

Wednesday April 30, 2008 - Triple Play is the largest wellness endeavor ever undertaken by Boys & Girls Clubs of America (BGCA) and the first youth-focused program of its kind developed in collaboration with the U.S. Department of Health & Human Services. The program’s curriculum was developed by an advisory council formed by BGCA and included experts from diverse fields such as nutrition, physical fitness and medicine. To date, over 1,800 Boys & Girls Clubs have implemented the program.

Triple Play aims to improve young people’s knowledge of healthy habits, good nutrition and physical fitness; increase the numbers of hours per day they participate in physical activities; and strengthen their ability to interact positively with others and engage in healthy relationships. The program is built on the premise that a healthy child is one that is strong in three areas: Mind, Body and Soul.
• Mind – Developing a knowledge base to acquire healthy habits, such as making smart food choices, understanding appropriate portion sizes and creating fun and balanced meals.
• Body – Becoming more physically active through fun daily fitness, including activities to get kids active and moving.
• Soul – Strengthening character and reinforcing positive behavior with social recreation.

“We are excited to bring the Triple Play experience to area Boys & Girls Club members,” said Quinton Martin, director, community marketing, The Coca-Cola Company. “We, at The Coca-Cola Company, realize we all must take part in ensuring the well-being of our nation’s young people.”
Added Howard Brandeisky, vice president, Health and Wellness, Kraft Foods North America, “The Triple Play program takes an integrated approach to teaching club members how to make healthier choices. Our partnership with Boys & Girls Clubs of America helps us to teach thousands of young people right in their neighborhoods about the benefits of daily physical activity and nutritious food choices.”